Brand Partnerships & Collaborations
You're not competing with Paris or Bali. You're offering something rarer: a place that rewards curiosity over crowds. The problem is, the travelers who would love it most have never heard of you.
The Problem
In 2023, 100% of bookings at women's tour operators came from women over 45: 75% from women 55 and older. Female solo travelers now account for 54.6% of the entire solo travel industry's revenue. They have disposable income, flexible schedules, and a hunger for experiences that feel real: not curated. They book based on trust, not ads. And they're almost impossible to reach through conventional travel marketing.
Most influencers don't speak to her. Travel content skews young. Backpacks, bucket lists, couples. She's invisible in the feed.
Most travel content doesn't show her. She's not looking for reassurance. She's looking for information she can actually use, from someone who actually goes.
She's been overlooked. That's your opportunity. A brand that speaks to her earns loyalty that lasts longer than a single booking.
Your Guide
I'm Gloria Santos: solo traveler, slow travel creator, and the person behind Traveling Wanderluster. I started at 40, without speaking the language or having a plan. What I had was a decision: to stop waiting.
Since then I've traveled across 13 countries, lived in Mexico for four years, slept in a glass capsule at 3,200 meters, and found trails that most guides don't list. My audience trusts me because I travel exactly the way they want to. Not as an influencer. As someone who genuinely goes.
"In 2023, 100% of bookings at women's tour operators came from women over 45. Tour operators call it the fastest-growing segment they serve: and most travel content still ignores her completely."
Female solo travelers now account for 54.6% of the entire solo travel industry's revenue. Nearly 40% of female travelers plan to take a solo trip in 2025: up 8% from the year before. The audience exists, it's growing, and it has money to spend.
That's what I bring to every partnership. Not a large following. A highly motivated, deeply trusting audience: and content that travels well beyond it.
How We Work Together
What makes it special. Who it's for. What you want people to feel when they arrive. We align on the story before anything is created.
Short-form video for discovery. Long-form for depth. Written guides for search. Content built for your destination: and content you can repurpose across your own channels.
Not everyone. The ones who will actually book, stay, and come back. Women who've been looking for somewhere exactly like yours and finally have a reason to go.
What I Create
Instagram Reels
Short-form cinematic content with proven organic reach. 79% of views come from non-followers: new eyes, every time. Top-performing Reel: 73,000 organic views.
TikTok
Cinematic travel content with strong algorithmic distribution. Content reaches people actively searching for their next trip: 24K-26K organic views on top content.
YouTube
In-depth documentation of stays and experiences. Evergreen content that continues ranking and accumulating views long after it publishes.
Blog + UGC
SEO-driven destination guides that earn organic traffic for years. UGC packages your brand owns outright: for ads, your website, your own social channels.
Selected Work
Instagram Reel
Organic views
Watch →Instagram Reel
Organic views
Watch →Instagram Reel
Organic views
Watch →TikTok
Organic views
Watch →TikTok
Organic views
Watch →Instagram Reel
Organic views
Watch →YouTube
Organic views
Watch →Note: Links open directly on Instagram and TikTok. Video quality shown on those platforms reflects their web player, not the original production quality of the content.
Who I Work With
I'm not a fit for every brand. I work best with partners whose places deserve more attention than they're getting.
Glass capsules, eco-lodges, heritage hotels, cliff-side casitas. Anything that rewards the curious traveler who actively seeks out the unusual.
Pueblos mágicos, UNESCO sites, off-the-beaten-path regions. Places with a real story that haven't had the right voice telling it yet.
Especially those targeting international visitors who want depth over crowds: and who need a trusted voice to put their destination on the map for a new audience.
Gear, experiences, travel insurance, booking platforms: services built for the traveler who goes further and stays longer.
What's at Stake
Not because your destination isn't good enough. Because they've never seen it. Every month without the right content is another month of the right audience choosing a place they've heard of over a place they'd love.
Let's Talk
I work with a small number of partners each year to make sure every collaboration gets the attention it deserves. If your destination, property, or brand is the kind of thing my audience would fall in love with: let's talk.
Send Me a MessageSources: JourneyWoman 2024 Women's Travel Survey (tour operator bookings, women 45+); Grand View Research U.S. Solo Travel Market Report 2024 (market size, female revenue share); Future Partners via NBC News Dec 2024 (40% female solo travel interest, 2025); Univorld River Cruises via NBC News Dec 2024 (61% jump in female solo travelers 2019-2023).